The Higher Ed Effect
Higher education is doing the work—expanding access, improving affordability, and equipping graduates with the skills today’s workforce demands. But the impact goes far beyond the classroom. Colleges and universities are driving economic growth, strengthening communities, and fostering an informed, engaged society.
The HigherEd Effect exists to help tell that story—clearly, consistently, and at scale. Every day, from admissions emails to alumni newsletters, campuses communicate with millions. By providing timely, ready-to-use messaging and content, we help institutions amplify the full value of higher education.
How to Get Involved
– Share your stories. Submit stories of impact through our form.
– Champion the cause. Promote The HigherEd Effect through your networks.
– Align your messaging. Use our resources to strengthen your own outreach and storytelling.
Together, we can help shape a more accurate, more powerful narrative—grounded in the real outcomes of higher education.
Our Focus
Studies have shown that the value of higher education resonates most strongly within messages and stories that center on the Three primary areas below
Driving Workforce
A strong and growing economy and workforce is the direct result of the research and development work being done on campuses nationwide.
Community Uplift
Discover how campuses are breaking down barriers, expanding access, and building stronger communities—one student, one program, one story at a time.
Fostering Discourse
Institutions serve as forums for critical conversations on societal issues and as collaborative partners with local organizations.
Proudly Presented By
Council for Advancement and Support of Education
A global nonprofit association dedicated to educational advancement professionals—in alumni relations, communications, development, marketing, and advancement services.
American Council on Education
A membership organization that mobilizes the higher education community to shape effective public policy and foster innovative, high-quality practice.
Association of Governing Boards of Universities and Colleges
The premier membership organization that strengthens higher education governing boards and the strategic roles they serve within their organizations.