When it comes to educational marketing, universities and independent schools can seem worlds apart. Independent schools—like the one I work for in the U.K.—focus on tight-knit communities, emphasizing personalized learning and family engagement. Universities, on the other hand, can operate on a larger scale, with some boasting global reach, significant budgets, and a diverse audience. …
Messaging tips, tools, and ways to amplify the story of higher education Whether you’re crafting a speech, running a social campaign, or sharing a student success story, you can help shape the public understanding of higher ed’s value. Here’s how to make the most of your voice: 1. Use the Pillars Frame your stories around…
U.S. higher education is facing significant challenges that threaten funding, academic freedom, and the core values of education. These ongoing issues affect not only the institutions that shaped our lives and careers but also the value of the degrees we worked hard to earn. Our alumni are crucial in protecting the educational homes that have…